Tourism Chiefs Unite in Vision and Effort
TOURISM and other leaders from throughout West Nusa Tenggara (NTB) met
in March to consolidate their efforts and review progress towards
bringing one million visitors to the province this year.
NTB’s Culture and Tourism department (Disbudpar) is the lead agency
responsible for achieving the one million target of the Visit Lombok
Sumbawa 2012 flagship campaign.
Figures for 2011 released in February showed an 18.2 percent increase
in arrivals – to 886,880 – over numbers for 2010. A similar increase
this year would put NTB tourist numbers well over the million-mark.
Disbudpar head Gita Aryadi opened the coordinating meeting which was
attended by Culture and Tourism leaders from the province’s eight
districts and two cities; and provincial leaders representing Transport
and Communications; Regional Planning; and Investment.
Airports operator PT Angkasa Pura also attended along with cultural specialists, tourism operators and media.
The meeting aimed to integrate 2012 tourism promotion and development
programs across the province and with national efforts, and to evaluate
the success of programs implemented in 2011, said Gita.
The meeting would ensure that all participants directly involved in
the development of NTB tourism and culture shared a common vision that
would support the Visit Lombok Sumbawa campaign, he said.
“By working together in this way we are giving ourselves the best
possible opportunity of achieving our target of one million tourists.”
Throughout 2012, the NTB administration is building and improving a
wide range of infrastructure and support facilities, especially at
tourism destinations, to enhance the visitor experience.
As well, there is a full calendar of tourism promotion activities and events both within Indonesia and internationally.
NTB will participate in national exhibitions including the Majapahit
Travel Fair (MTF) in Surabaya from 10 to 13 May; Surabaya Great Expo
16-10 May; Indonesian Tourism and Culture Expo (Gebyar Wisata &
Budaya Nusantara) in Jakarta 31 May-3 June; and a direct promotion in
Surabaya yet to be scheduled.
NTB will be well represented at major events in Mataram including the
Lombok Sumbawa Expo 14-19 May; the NTB Expo in June; Indonesian Tourism
and Creative Products Expo (Parekraf) 27-30 September; the NTB TITex
trade, investment and tourism expo 7-11 November; and the Lombok Inafact
tabletop promotion 1-4 November.
Lombok and Sumbawa will take their message to the Gelar Wisata &
Budaya Indonesia tourism and culture event in Batam 9-12 November; the
Kemilau Nusantara national promotion in Bogor in October; a direct
promotion in Bali; and to the Indonesia Tourism and Travel Mart in
Jakarta in November.
NTB also received exposure through the 2012 Lombok Audax international cycling event at the end of March.
Internationally, the province will be promoted at the Enchanting
Indonesia event in Singapore in May; at the Arabian Travel Mart in
Jeddah in Saudi Arabia; at the MATTA tour and travel fair in Kuala
Lumpur, Malaysia; and at a major global travel fair in London, UK.
In the first half of 2012, NTB promotional campaigns were scheduled
in travel magazines and on Megatron TV, and billboards were erected to
promote the Visit Lombok Sumbawa program.
Brochures and leaflets were produced in Indonesian, English,
Japanese, Chinese and Arabic. An events calendar was published and
souvenirs were produced.
The tourism program will be promoted at the 2012 Lombok Sumbawa Pearl
Festival in June and awards will be presented to major supporters of
the campaign at an Appreciation Night in December.
http://www.enchanting-lomboksumbawa.com/investment/race-is-on-to-achieve-1-million-visits.php
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